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The Calligrapher's Business Handbook: Pricing and Policies for Lettering Artists

The Calligrapher's Business Handbook: Pricing and Policies for Lettering Artists 下载



Molly Suber Thorpe (Author)




Paperback: 72 pages
Publisher: CreateSpace Independent Publishing Platform (April 25, 2017)
Language: English



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Product description

The Calligrapher’s Business Handbook is a guide to best business practices and pricing strategies for calligraphers and lettering artists. Whether you’re starting out in creative freelancing, transitioning from a different profession, or running a lettering business that just needs a boost, you will welcome the invaluable ideas in this handbook. Award-winning graphic designer, renowned calligrapher, and bestselling author of Modern Calligraphy, Molly Suber Thorpe shares her hard-earned insights to answer your most pressing business questions. Molly has packed these pages with advice you won’t find anywhere else, covering a range of topics for freelance calligraphers and hand lettering artists: How professional calligraphers charge for their services Whether to charge flat rates or hourly rates When – and how – to offer discounts or freebies How to charge for commercial work, such as logo designs How to get the most bang for your advertising budget What goes into a fair project contract How to navigate copyright licensing and know your rights!
The Calligrapher's Business Handbook: Pricing and Policies for Lettering Artists 下载

Editor opinion

About the Author

Molly Suber Thorpe is the award-winning graphic designer, calligrapher and teacher behind Plurabelle Studio. She is also the bestselling author of Modern Calligraphy: Everything You Need to Know to Get Started in Script Calligraphy (St. Martin’s Press, 2013). Shortly after its release, Modern Calligraphy was named an Amazon “Favorite Craft Book” and has since sold more than 60,000 copies worldwide. It has been translated into Chinese and Spanish with a release in the U.K. pending. Molly specializes in hand-lettered logo designs, calligraphy for publications, custom wedding stationery, and spot lettering for print and web. She is credited as a driving force behind the modern calligraphy movement, one of the first artists to use the whimsical, unorthodox pointed pen styles and bold color palettes so popular today. Her book’s success led Molly to develop calligraphy workshops, which she teaches as time permits. Molly and her work have been featured in such publications as The Guardian, The Wall Street Journal, Martha Stewart Weddings, Los Angeles Times, Country Living, UPPERCASE, Bound & Lettered, Design*Sponge, and Style Me Pretty Weddings. Her extensive client list includes Google Cultural Institute, Martha Stewart Weddings, Michael Kors, Fendi, J. Jill, Victorio & Lucchino, Alfred Coffee, Vogue Footwear, and Neenah Paper. In 2016 Molly launched Calligrafile.com, a free database of resources and products for calligraphers, hand lettering artists, type enthusiasts, and creative freelancers. A unique resource, Calligrafile has quickly become an invaluable site for amateur and pro lettering artists alike. Today Molly lives in Athens, Greece, with her partner, fashion photographer Ektor Angelomatis, and their incorrigible Bengal cat, Mr. Marlowe.


The Calligrapher's Business Handbook: Pricing and Policies for Lettering Artists 下载

The Calligrapher's Business Handbook: Pricing and Policies for Lettering Artists 下载

user review

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I especially love how Molly assures you throughout that your work is ...

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I love most of all that's she's written this while embracing the "community over competition" mentality. By being more transparent in our pricing policies, we actually encourage more reasonable compensation for the entire lettering community. It also helps consumers know that they are getting a fair quote.

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This is a wonderful resource for calligraphers! As an aspiring calligrapher, it is a book that I continually reference. It contains information that I have not been able to find anywhere else, in books or on the internet. It breaks down the business basics and explains concepts that are tangible to the creative minds.@@@@Covers it all!

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I’m a huge fan of Molly, and was ecstatic to see she wrote this! It is much needed and covers every relative topic. She is the best and I cannot recommend this book enough for any calligrapher or letterer who needs to know how to do a business startup or needs to know any topic basically covering the business end of the art.@@@@Super Book!

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No resource can precisely tell you what YOU should be charging, bit this helps you define what the national average is and what fees are often attached for specialty services, not to mention compensation for services you hadn't realized could be charged in addition (though, perhaps it should have been obvious by the amount of additional work you did). Then you adjust for your geographic region and expertise to determine a fair fee for your services.

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As a Calligrapher/Handletterer, this book is exactly what I needed. I finished it in a day and my copy is very highlighted. As you're reading the book, you'll see she's also compiled extra resources so you can go more in depth if you want. Her writing style is what I hoped for. Informative, but clear and easy to understand. I'm sure I'll read it again.@@@@Good, but not comprehensive...

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As a Calligrapher/Handletterer, this book is exactly what I needed. I finished it in a day and my copy is very highlighted. As you're reading the book, you'll see she's also compiled extra resources so you can go more in depth if you want. Her writing style is what I hoped for. Informative, but clear and easy to understand. I'm sure I'll read it again.@@@@Good, but not comprehensive...

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As a Calligrapher/Handletterer, this book is exactly what I needed. I finished it in a day and my copy is very highlighted. As you're reading the book, you'll see she's also compiled extra resources so you can go more in depth if you want. Her writing style is what I hoped for. Informative, but clear and easy to understand. I'm sure I'll read it again.@@@@Good, but not comprehensive...

The Calligrapher's Business Handbook: Pricing and Policies for Lettering Artists 下载




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